Every website gets traffic, but do you really know who is visiting? Businesses spend money on ads, SEO, and social media to bring people to their websites, yet most visitors leave without a trace.

This is where website traffic tracking software becomes important.

These tools can help you track, analyze, and understand visitor behavior. They provide data on where visitors come from, what they do on the site, and how they interact with content.

More advanced tracking tools can even identify anonymous visitors, helping businesses turn website traffic into leads and sales.

Need help finding one for your business? In this guide, we’ll share eleven of the best options.

What Is Website Traffic Tracking Software?

Website traffic tracking software helps you understand who’s visiting your site, what they’re doing once they get there, and how those actions affect your business goals.

Unlike basic web analytics tools that only show session counts and bounce rates, visitor tracking software can give you a far more comprehensive view of user behavior. These include scroll depth, clicks, exit paths, referral sources, and even the identities of website visitors in some cases.

What a Website Tracking Tool Does for Your Business

A modern visitor tracking tool can help you:

• Measure website performance across web pages, campaigns, and channels
• Identify drop-off points and reduce friction in your user journey
• Uncover popular pages, content trends, and user experience (UX) bottlenecks
• Segment traffic by source, location, device, and more
• Track users across mobile devices and desktops
• Enable real-time data for faster decision-making
• Feed insights directly into your conversion rate optimization efforts

Advanced platforms like Capturify go even further by resolving IP addresses to companies and individuals, unlocking actionable insights for marketing, sales, and customer success teams.

Whether you're looking to improve your user experience, analyze funnel performance, or understand your audience better, website visitor tracking gives you the full picture of how your site is really performing.

Top 11 Website Traffic Tracking Tools

From general analytics to real-time visitor identification, website traffic tracking software serves various purposes to help you optimize user experience, refine ad performance, and fuel your sales pipeline.

Here are some of the best at what they do.

1. Capturify

While most website traffic tracking software shows you numbers, Capturify shows you names. It’s built for teams that want to measure traffic and monetize it.

Unlike traditional analytics platforms that track sessions and bounce rates, Capturify turns anonymous visitors into verified leads, complete with contact data, company details, and real-time engagement insights.

It’s the only platform in this category specifically built for sales teams, marketing professionals, and business development teams who need accurate data and timing, not just traffic stats, by enabling your business to:

Identify Anonymous Website Visitors Instantly

Capturify reveals who’s on your site, even if they never fill out a form. Using proprietary identity resolution technology, it captures visitor name, email address, job title, company name, and mobile phone number as they browse.

You no longer have to guess which companies are interested. You’ll know exactly who’s showing buying intent.

Access Qualified Leads in Real Time

With access to over 600 million contacts and 60 billion behavioral signals, Capturify tracks up to 55% of your website traffic, enriching each visit with prospect data you can act on immediately.

This makes it easy for sales reps to prioritize outreach while leads are still warm, not after they’ve gone cold.

Seamlessly Integrate With Your CRM and Prospecting Workflow

Capturify connects with major CRM tools like HubSpot and Salesforce, so you can instantly assign leads, automate workflows, and trigger sales automation sequences based on visitor behavior, without any manual data entry.

You can even route potential buyers directly into your sales funnel based on company fit, page views, or industry, all in real time.

Power Advanced Ad Retargeting and Campaign Attribution

Traditional ad platforms rely on cookie-based tracking that’s quickly becoming obsolete. Capturify solves this with server-side, AI-powered event tracking that improves ad targeting and attribution across channels.

It helps your marketing teams reduce wasted ad spend and reach potential customers with pinpoint accuracy, even after cookies are gone.

Access 40+ Data Points Per Visitor

Every visit is enriched with detailed, up-to-date information. These include location, industry, revenue, LinkedIn profile, and past activity.

That means no more generic outreach. You get high-context conversations with decision-makers who already know your brand.

Sign up and get 500 free leads today!

2. Google Analytics

Google Analytics is the most widely used website traffic tracking software on the market, providing in-depth insights into how visitors arrive at your site, what they do once they land, and where they drop off.

Key Features

• Tracks real-time and historical website traffic across channels
• Measures user engagement metrics like session duration, bounce rate, and pages per session
• Visualizes user flow through your site to highlight drop-off points
• Provides referral and acquisition data from social media accounts, search engines, email, and direct
• Enables goal tracking for conversions, events, and ecommerce performance
• Integrates with Google Ads, Search Console, and CRM tools via third-party connectors

Pros

• Completely free for most businesses
• Deep data for marketers and analysts
• Reliable, scalable, and backed by Google’s ecosystem
• Good support and documentation
• Suitable for tracking SEO, content performance, and paid traffic ROI

Cons

• Does not offer visitor identification or contact data
• Cannot track anonymous users on a personal level
• No native lead generation or sales attribution
• Not built for sales professionals, sales reps, or business development teams that need actionable prospect data

3. Hotjar

Hotjar is a popular website traffic tracking software tool focused on helping teams understand how users interact with their site visually, not just numerically.

Key Features

• Heatmaps that visualize user clicks, taps, and scrolling behavior
• Session recordings to watch how users navigate your site in real time
• Form tracking to pinpoint where visitors drop off during submissions
• Feedback widgets for gathering real-time user sentiment
• Surveys and polls for capturing qualitative data
• Integrates with Google Analytics, CRM tools, and other platforms via Zapier

Pros

• Intuitive, user-friendly interface for non-technical users
• Reveals friction points in UX and content layouts
• Good for optimizing landing pages and checkout flows
• Complements traditional analytics by adding visual context
• Offers a free plan for light usage and testing

Cons

• Does not provide visitor-level contact data or company insights
• No lead generation or identity resolution features
• No integration with sales automation or prospecting tools
• Limited usefulness for sales professionals or sales reps focused on outreach
• Not built to track or convert potential customers, just observe them

4. Leadfeeder

Leadfeeder is a B2B-focused website traffic tracking software solution that helps sales and marketing teams identify which companies are visiting their site, even if those visitors don’t convert.

Key Features

• Tracks anonymous website traffic and matches visits to company names using IP resolution
• Provides details like industry, employee count, company size, and visit history
• Integrates with popular CRM tools like HubSpot, Pipedrive, and Salesforce
• Offers lead scoring to highlight high-value target companies
• Supports automatic lead routing and custom feed filtering
• Connects with Google Analytics for deeper insights

Pros

• Helps sales professionals identify which companies are showing interest
• Useful for account-based marketing and outbound prospecting
• Syncs with CRMs for seamless prospecting workflow handoff
• Provides behavioral signals to guide personalized outreach
• Lightweight and easy to implement for most teams

Cons

• Does not reveal individual visitor names, emails, or phone numbers
• Accuracy depends on IP matching, which can miss mobile and remote traffic
• Manual effort still required to enrich contact data and reach decision makers
• Limited for B2C or small-business targeting, where company data isn't helpful
• No real-time engagement alerts or sales automation capabilities

5. Smartlook

Smartlook is website traffic tracking software focused on real-time visitor behavior. It helps businesses understand exactly how users interact with their website or mobile app by offering full-session recordings, heatmaps, and event tracking.

Key Features

• Records full user sessions across web and mobile to replay exactly how visitors navigate
• Tracks key events like button clicks, form interactions, and page visits; no coding required
• Supports funnel visualization to identify where users drop off
• Offers heatmaps to highlight interaction patterns
• Integrates with platforms like Google Analytics, HubSpot, and Shopify
• Compatible with mobile apps for comprehensive cross-platform tracking

Pros

• Provides detailed insights into user journeys and friction points
• Good for UX optimization and conversion rate improvement
• Supports real-time monitoring for live user behavior
• No coding required for most tracking setups
• Useful for marketing teams and product teams alike

Cons

• Does not identify visitors or provide contact data
• No lead generation or sales prospecting functionality
• Not intended for sales reps or outreach-focused teams
• Lacks CRM and sales tool integrations for workflow automation
• Limited impact on prospecting or pipeline-building efforts

6. Mixpanel

Mixpanel is advanced website traffic tracking software built to help businesses track, analyze, and optimize user behavior across digital products.

Key Features

• Tracks user actions at the event level across web and mobile apps
• Supports real-time behavioral analytics and custom funnels
• Offers powerful retention and cohort analysis to understand repeat engagement
• Built-in machine learning for predictive analytics and anomaly detection
• Integrates with CRM tools, product analytics stacks, and marketing platforms
• Segments users based on behavior, usage frequency, or lifecycle stage

Pros

• Suitable for tracking user journeys and product engagement
• Real-time, event-level insights that go beyond standard analytics
• Good for optimizing onboarding flows and feature adoption
• Solid segmentation and filtering capabilities
• Scales well for high-volume SaaS and app businesses

Cons

• No visitor identification or contact data enrichment
• Not intended for sales professionals or sales prospecting workflows
• Steep learning curve for non-technical users
• No built-in lead generation or CRM handoff
• Overkill for simple website tracking or B2B prospecting use cases

7. Adobe Analytics

Adobe Analytics is enterprise-level website traffic tracking software designed for organizations that need deep, customizable data collection and advanced analysis.

Key Features

• Tracks website and cross-channel behavior with real-time accuracy
• Uses Adobe Sensei (AI engine) for anomaly detection and predictive insights
• Provides advanced segmentation across audiences, geos, and behavior
• Integrates seamlessly with other Adobe products for full-funnel marketing analysis
• Supports custom events and conversion tracking across multiple platforms
• Visual reporting tools for building detailed dashboards

Pros

• Flexible and scalable for large enterprises
• Suitable for multi-site, multi-brand businesses with global reach
• Enables complete customer journey mapping with advanced filtering
• Integrates well with paid media, A/B testing, and personalization tools
• Customizable data modeling

Cons

• No visitor identification or lead generation capabilities
• Not built for sales teams or prospecting workflows
• Requires technical expertise to set up and maintain
• Expensive and complex for small or mid-sized businesses
• Not designed for real-time sales rep engagement or CRM handoff

8. Plerdy

Plerdy is a lightweight, multi-purpose website traffic tracking software tool that combines heatmaps, SEO analysis, conversion tracking, and user behavior tools into a single platform.

Key Features

• Heatmaps to track scroll depth, click patterns, and hover activity
• SEO audits for monitoring on-page performance and search visibility
• Conversion funnel analysis to identify friction points in user flows
• Form analytics to pinpoint where users abandon submissions
• Pop-up builder and feedback forms for user engagement
• Real-time tracking of user behavior across desktop and mobile

Pros

• Combines multiple tools into one dashboard
• Easy to set up and doesn’t require development resources
• Good for identifying UX bottlenecks and testing landing pages
• Affordable pricing tiers for small teams
• SEO and conversion tracking built into the same toolset

Cons

• No support for visitor identification or prospect data capture
• Not suitable for sales reps or sales teams focused on lead generation
• Limited CRM and sales automation integrations
• Doesn’t support contact details, retargeting, or outbound sales use cases
• Best suited for marketing and design, not sales or business development

9. Kissmetrics

Kissmetrics is a behavioral analytics platform built to help businesses understand the full customer journey, from the first touchpoint to repeat conversion.

Key Features

• Tracks individual users across sessions and devices
• Monitors key metrics like churn, engagement, and lifetime value
• Funnels and cohort reports to understand drop-offs and repeat behavior
• Segmentation based on event data and user traits
• Integrates with tools like HubSpot, Salesforce, and Shopify
• Built-in reporting on campaign performance and A/B test results

Pros

• Connects user behavior to business outcomes like revenue and retention
• Offers deep insights into user behavior over time
• Good for subscription models and SaaS businesses
• Enables advanced segmentation and funnel tracking
• Helps align sales and marketing teams around long-term metrics

Cons

• No visitor identification for anonymous traffic
• Doesn’t capture contact details for potential customers
• Not designed for sales reps, outreach, or prospecting workflows
• Complex setup; requires structured event tracking and technical support
• Expensive for small teams or those just starting out

10. HubSpot

HubSpot is a full-featured CRM platform that includes website traffic tracking software, email marketing, automation, lead scoring, and sales pipeline tools, all under one roof.

Key Features

• Tracks visitor activity, page views, and conversions for known contacts
• Monitors engagement across email, live chat, forms, and website behavior
• Segments leads based on behavior, company data, and lifecycle stage
• Nurtures potential prospects with automated workflows and email sequences
• Integrates deeply with sales, support, and CMS tools in the HubSpot ecosystem
• Offers real-time sales alerts when tracked leads revisit your site

Pros

• Unified view of sales and marketing efforts across channels
• Strong CRM tools with lead tracking, scoring, and automation
• Built-in email, form, and landing page tools
• Seamless alignment between sales reps and marketing teams
• Scales well with growing teams and customer databases

Cons

• No anonymous visitor identification or identity resolution
• Requires form submissions or cookie tracking to begin contact-level tracking
• Can become expensive quickly as features and contacts scale
• Not designed for real-time outreach to unknown visitors
• May be overkill for teams focused solely on web traffic and prospecting

11. Crazy Egg

Crazy Egg is visual website traffic tracking software designed to help teams improve conversions by understanding where users click, scroll, and drop off.

Key Features

• Click and scroll heatmaps to visualize visitor behavior
• Session recordings that show how users move through your site
• A/B testing tools for optimizing content and layout
• Confetti tool to track clicks by traffic source
• Supports form tracking to uncover where users abandon submissions
• Integrates with Google Analytics and most CMS platforms

Pros

• Easy to set up and start tracking in minutes
• Good for landing page and UX optimization
• Useful visual reports for marketers and designers
• Affordable entry pricing for small teams
• Complements other analytics platforms

Cons

• No visitor identification or contact data
• Not designed for sales prospecting or lead generation
• Doesn’t support CRM or sales automation integrations
• Lacks behavioral triggers or intent data for outreach
• Limited impact on sales cycle acceleration or prospect qualification

How to Choose the Right Website Visitor Tracking Software

Choosing the right website visitor tracking software depends on your goals, your team’s skill level, and how you plan to use the insights.

Here are the key factors to consider:

Define Your Use Case

Are you focused on optimizing UX, improving your conversion rate, or generating leads?

If you’re mostly monitoring user behavior, tools intended for this purpose may be enough. But if you want real-time lead data, you’ll need more advanced platforms that can go beyond these functionalities.

Look at the Depth of Insights

Not all analytic tools are created equal. Some only show surface metrics. Others offer 40+ data points per visitor.

Choose a platform that delivers actionable insights, not just reports.

Consider Integrations and Compatibility

Make sure your visitor tracking tool integrates with your CRM, ad platforms, or web analytics service.

You’ll want to plug into existing workflows without friction, especially for advanced users managing large tech stacks.

Evaluate Testing and Optimization Features

If CRO is a priority, choose a tool that supports test variations, multivariate testing, and heatmaps.

That way, you can experiment and improve website performance continuously.

Check for Privacy Compliance and Full Ownership

Do you want full control over your data while still complying with privacy regulations?

Opt for tools that offer full ownership of enriched visitor profiles, no credit card required, and no shady data practices.

Unlock Up to 2500% More Sales With Capturify

Most tools track website visits. Capturify tracks the people behind them.

With Capturify, you can:

• Identify anonymous visitors without relying on form submissions
• Convert cold traffic into leads with verified contact details
• Sync directly with your prospecting software, CRM, or ad platforms
• Automate lead capture and qualification without repetitive tasks
• See exactly which companies are visiting and what they’re interested in
• Receive actionable insights for both sales professionals and marketing teams

No guessing. No forms. Just real-time visibility into who’s on your site, what they’re doing, and how to reach them.

If you're serious about turning anonymous visitors into qualified leads, sign up today to get started with 500 free leads!

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FAQs About Website Traffic Tracking Software

What is the best way to track website traffic?

The best way to track website traffic is to use a combination of a web analytics service like Google Analytics for macro-level metrics and a visitor tracking software like Capturify for granular, lead-level insights.

Combining session data with real-time data on user behavior, identity, and engagement gives you the full picture, from click to conversion.

What is the best website traffic tool?

It depends on your goal.

For general analytics, Google Analytics is a solid free starting point.

For website visitor tracking and lead generation, Capturify stands out with its ability to identify anonymous visitors, provide verified contact data, and integrate directly with your CRM, all in real time.

How do you check if a website has a lot of traffic?

To check a website’s traffic volume, you can use public tools like Similarweb or SEMrush, or monitor performance through a built-in web analytics platform like Google Analytics.

For your own site, use analytics tools to track metrics such as pageviews, sessions, and time on page.

How do you track who visits your website?

Standard visitor tracking platforms can tell you about pageviews and user behavior. But if you want to track individual website visitors, you’ll need advanced website visitor tracking software like Capturify.