Most buyers do their research long before ever speaking to sales. That’s why intent data marketing is so powerful. It helps sales and marketing teams reach high-intent prospects at exactly the right moment.

However, to act on that data, you need the right tools.

Intent-based marketing tools track buyer intent signals across websites, keywords, and platforms. They reveal which companies are in-market, what they’re researching, and when to engage, so your marketing efforts are sharper, your sales process is faster, and your lead generation gets better results.

Looking for one for your business? Here are the top nine tools to help your marketing and sales teams turn intent into revenue.

What Are Intent-Based Marketing Tools?

Intent-based marketing tools help you detect when potential customers are actively researching topics related to your product or service.

These tools monitor data signals across websites, search engines, and third-party platforms to surface buyer intent, which gives your sales and marketing teams the chance to act before competitors do.

Unlike traditional tools that rely on static customer data, intent-based platforms deliver actionable insights drawn from real-time behavior. That includes category-level intent data, keyword activity, content consumption, and even company-level page visits.

By showing you in-market accounts and high-intent leads, these tools allow you to align your marketing campaigns and sales strategies with actual demand, not guesswork.

9 Best Intent-Based Marketing Tools to Identify and Engage High-Intent Buyers

Whether you're running lead generation campaigns or looking to align sales and marketing around shared goals, these tools allow your team to act on real-time intent signals.

Here are nine top tools to help you do just that.

1. Capturify

Capturify is a powerful, AI-powered intent data and identity resolution platform that helps you identify anonymous website visitors and convert them into qualified leads.

It bridges the gap between unknown website behavior and actionable identity, so your sales and marketing team can launch more effective, data-driven campaigns by making it easy to:

Identify Website Visitors Showing Intent

Capturify turns anonymous website visitors into named leads by matching behavioral signals with accurate contact information. Instead of relying on form fills or outdated lead lists, it shows you which companies and people are already showing purchase intent.

With access to over 40 unique data points per visitor, your team can discover in-market accounts and align outreach based on who is actively researching your solution.

Capture High-Intent Leads Automatically

Using a combination of first-party data, proprietary identity graphs, and third-party enrichment, Capturify automatically identifies high-intent users from your site traffic. This allows your team to immediately follow up on buying intent without needing complex integrations or manual analysis.

It’s not just about traffic. It’s about knowing who’s ready to buy and giving your team the visibility to act fast.

Align Sales and Marketing With Actionable Insights

Capturify helps marketing and sales teams stay aligned by providing a unified view of high-intent accounts. Your sales team knows which prospects to prioritize, while your marketing team can tailor marketing campaigns to match where users are in the buying journey.

You also get real-time visitor identification, CRM integrations, and audience segments that can be pushed directly to ad platforms like Meta and Google for sharper targeted ads.

Why Capturify Stands Out

• High match rates (identifies up to 55% of website traffic)
• Deep data enrichment with contact and firmographic data
• Seamless integrations with your existing tech stack
• Built-in analytics and audience segmentation for precise outreach efforts

Capturify is especially valuable if you want to move from passive lead capture to proactive intent-based marketing, all without losing leads in anonymous noise.

Pricing

Starts from $97/month; includes 40+ data points per web visitor, personal or professional identification, DNC-verified email addresses and phone numbers, precise ad targeting segmentation, seamless integration with various CRMs, and more

Get started with 500 free leads today!

2. Bombora

Bombora is an intent-based marketing platform that leverages a privacy-compliant data co‑op of over 5,000 B2B publishers to capture company-level intent signals.

Its Company Surge engine analyzes activity across more than 17 billion interactions per month to identify in-market accounts, making it a suitable solution for marketing and sales teams targeting high-intent buyers.

What Makes It a Good Intent-Based Marketing Platform

• Offers deep category-level intent data on thousands of topics, helping you spot high-intent accounts early
• Provides actionable insights via weekly surge reports and audience lists you can push directly into ad platforms and CRMs
• Integrates seamlessly with major tech platforms, enabling marketing and sales to sync campaigns, ads, and workflows
• Powered by a large intent data co‑op that covers nearly 4.9 million domains, which ensures accurate intent data and extensive coverage

Where It Falls Short

• Can be complex to set up, with a learning curve that requires strong internal alignment or consultancy to operationalize data
• May overdeliver intent volume compared to smaller tools; some users note data overload, especially if your needs are narrowly focused

Pricing

Pricing is not publicly available.

3. 6sense

6sense is an AI-powered account-based marketing (ABM) and sales intelligence platform that monitors billions of digital signals to uncover buyer intent data.

It uses predictive models to match anonymous behaviors like web visits, content downloads, and search activity to specific companies, so marketing and sales teams can identify high-intent accounts early in the buying journey.

What Makes It a Good Intent-Based Marketing Platform

• Utilizes AI-driven predictive account scoring to detect in-market accounts before they convert
• Collects real-time intent signals from website visits, search engine results page (SERP) activity, and content interactions
• Enables multi-channel orchestration, personalizing ads, emails, and site content to match intent signals
• Integrates with CRM and marketing automation systems, which aligns sales strategies with targeted intent signals

Where It Falls Short

• Typically comes with a steep price tag, often exceeding $100,000/year for mid-sized to enterprise plans
• Setup and optimization can be complex, requiring dedicated alignment between marketing and sales teams
• Some users report occasional mismatches in intent signals or data interpretation

Pricing

Pricing is not publicly available.

4. Demandbase

Demandbase is a leading ABM platform that combines buyer intent data, firmographics, and real-time analytics to help marketing and sales teams find and engage high-intent accounts.

It surfaces intent signals from both first-party and third-party sources, which allows seamless coordination of ABM campaigns across channels and teams.

What Makes It a Good Intent-Based Marketing Platform

• Uses AI to analyze activity across blogs, forums, and publishers for category-level intent data
• Offers a heatmap view of trending topics and intent spikes per account with real-time alerts
• Unifies ABM execution; allows you to deploy targeted ads, adjust website experiences, and update CRM records based on account intent
• Combines first- and third-party intent signals, including integrations with Bombora, G2, and TrustRadius

Where It Falls Short

• Lacks transparent pricing. Enterprise-grade plans often carry a six-figure price tag
• Can be complex to configure; advanced targeted functionality may require specialist assistance
• ABM features may be overwhelming for small teams or less mature programs

Pricing

Pricing is not publicly available.

5. Leadfeeder

Leadfeeder is a B2B intent-based marketing tool that turns anonymous website traffic into actionable insights.

By integrating with Google Analytics, it identifies the companies visiting your site, ranks them based on behavior, and alerts your sales and marketing teams when high-intent prospects show activity, even without form fills.

What Makes It a Good Intent-Based Marketing Platform

• Discovers company-level interest in real time by mapping IP addresses to businesses
• Scores and ranks visitors based on pages viewed, visit frequency, and time spent
• Sends automated alerts and integrates with CRMs, Slack, and email for immediate follow-up
• Adds enriched firmographic data, such as company size, industry, and location, to your existing datasets, making outreach more targeted

Where It Falls Short

• Identifies companies only, not specific contacts, so your sales process still requires manual outreach
• Free tier limits visibility to 100 companies over seven days, and scaling requires a paid plan
• Occasionally inaccurate matches; companies outside IP database may be missed or misidentified

Pricing

• Free: covers up to 100 companies, unlimited users, and data from the last 7 days
• Paid: Starts from $141/month; comes with data storage for unlimited visits, coverage for unlimited users, and custom pricing based on companies identified

6. ZoomInfo Intent

ZoomInfo Intent taps into a broad network of digital activity, including ad impressions, IP-based visits, and third-party research platforms, to deliver buyer intent data for marketing and sales teams.

It flags when companies are actively researching specific topics or products, helping you target high-intent accounts before they enter your funnel.

What Makes It a Good Intent-Based Marketing Platform

• Combines bidstream ad data, IP tracking, and partner integrations to capture wide-reaching intent signals
• Surfaces accounts showing strong interest, so your team can act fast
• Comes paired with ZoomInfo’s expansive company data and contact information for seamless action
• Uses machine learning to differentiate between strong and weak intent signals

Where It Falls Short

• Users report occasional false positives; accounts flagged as in-market may not actually be interested
• The source of intent signals may be inconsistent or less precise for some industries
• Small teams may struggle to separate real leads from general web activity

Pricing

Pricing is not publicly available.

7. G2 Buyer Intent

G2 Buyer Intent captures real-time signals from millions of buyers browsing software profiles, comparison pages, reviews, pricing, and category listings.

This makes it easy for marketing and sales teams to track buyer intent data within the context of research, and then act on that data based on where prospects are in their buying journey.

What Makes It a Good Intent-Based Marketing Platform

• Tracks multiple intent signals, including profile and review views, as well as pricing and comparison page visits
• Scores buyers with Buying Stage and Activity Level to prioritize outreach to those closest to purchase
• Enables sales, marketing, and customer success teams to act on intent, which reduces churn signals and accelerates conversions
• Integrates with major CRMs, marketing platforms, and ABM tools to sync intent signals into existing workflows

Where It Falls Short

• Signals are account-level rather than contact-level, so your sales process still requires manual prospecting
• Users report occasional signal inaccuracies, which can lead to false positives in campaigns
• Pricing is high, typically starting in the tens of thousands annually, and locked behind multi-tier bundles

Pricing

Pricing is not publicly available.

8. Breeze Intelligence by HubSpot

Breeze Intelligence (formerly Clearbit), part of HubSpot, is a robust data enrichment tool that helps you identify website visitors, enrich CRM records, and build targeted lists.

It taps into a sizable database that includes millions of companies and contacts, and brings continuous enrichment to make sure your existing data stays fresh and relevant.

What Makes It a Good Intent-Based Marketing Platform

• The Reveal feature matches anonymous traffic to company profiles, giving you early visibility into interest
• Enriches records with firmographics, technographics, and job-level details to boost CRM accuracy and segmentation
• Captures email via Reveal and auto-fills forms, reducing friction and delivering a smoother experience
• Works natively within HubSpot and connects easily to Salesforce, Zapier, and other tools via API

Where It Falls Short

• There is no free plan
• Primarily focused on enriching inbound leads and visitor ID; less suited for building outbound lists

Pricing

• Small ($45/month): 5,000 monthly credits and up to 500 company or contact records
• Medium ($270/month): 30,000 monthly credits and up to 3,000 company or contact records
• Large ($900/month): 100,000 monthly credits and up to 10,000 company or contact records

9. Priority Engine

Priority Engine by Informa TechTarget delivers account-level buyer intent data sourced directly from its network of 150+ editorial sites and opt-in research communities.

It identifies in-market accounts researching relevant technology topics, so marketing and sales teams can engage high-intent buyers with precision.

What Makes It a Good Intent-Based Marketing Platform

• Tracks real research activity, like downloads or price comparisons, to surface genuine prospects
• Automatically sends intent scores and engagement insights into your CRM or ABM platform weekly
• Identifies clusters of actively involved decision-makers within each account
• Seamless integrations with other sales and marketing tools

Where It Falls Short

• May be too robust and pricey for small companies or non-tech sectors
• Custom pricing and typically high annual contract value may exceed smaller teams’ budgets
• Configuring intent feeds, CRM syncs, and buyer-group models may require specialized support

Pricing

Pricing is not publicly available.

Choosing the Right Intent-Based Marketing Tool for Your Business

Not all intent-based marketing platforms work the same, and choosing the right one can mean the difference between overwhelming your pipeline with noise or filling it with high-intent leads who are ready to buy.

The best tool depends on how your sales and marketing teams operate, what kind of buyer intent data you need, and how well the platform integrates into your marketing efforts.

Here are some pointers to consider.

Match Capabilities to Your Campaign Objectives

If your team relies on account intelligence, look for tools that provide category-level intent data, predictive analytics, and advanced buyer behavior modeling. These platforms help you surface target accounts early and deliver the right message as customers move through their buying journey.

For leaner intent-based marketing campaigns, prioritize platforms that simplify data collection, provide up-to-date contact details, and help you reach target users with less setup. The goal is to align with the tools that reflect how your customers engage and what kind of customer data you already manage.

Evaluate Data Coverage and Source Transparency

Intent data is only as good as its source. Choose a provider with a vast database, clearly explained data sources, and proven methods for identifying purchase intent, especially across multiple industries or verticals.

If you’re relying heavily on first-party data, consider tools that enrich existing customer records and layer on third-party buyer intent data. Strong buyer intent data providers will tell you how they collect signals, how often their data is updated, and how it maps to your sales process.

Consider Speed, Setup, and Scalability

Enterprise platforms can offer comprehensive analytics and advanced segmentation, but they often come with long implementation cycles. If you're aiming to shorten sales cycles and move fast, opt for tools that deliver valuable insights without weeks of configuration.

Look for platforms that enable sales teams to act immediately, especially ones that push intent data directly into your CRM or ad platforms so you can engage customers as soon as signals appear.

Capturify Is the Fastest Way to Identify and Engage High-Intent Website Visitors

Capturify stands apart in the world of intent-based marketing tools by solving one of the hardest problems for sales and marketing teams: anonymous website traffic identification.

While other platforms track broad buyer intent data, Capturify connects your first-party data directly to real identities, giving you names, emails, and firmographic details for previously invisible potential customers.

Capturify captures more than 40 data points per visitor and identifies up to 55% of your target audience, turning anonymous website visitors into quality leads. No cookies or invasive tracking; just real-time visibility into who’s checking your site, and what they’re interested in.

This enables your team to engage high-intent leads faster, personalize outreach based on actual customer behavior, and shorten sales cycles with relevant offers.

Align Marketing and Sales With Real-Time Buyer Signals

Whether you're launching intent-based marketing campaigns or optimizing outbound marketing efforts, Capturify gives you the visibility to act. By connecting existing customer records with live traffic, it makes sure both sales leaders and marketing teams are aligned on who to prioritize and when.

You don’t have to rely on generic data providers or black-box platforms. With Capturify, you control the data collection, the data analysis, and the engagement strategy, based on signals that matter to your business.

Want to stop losing high-intent prospects to invisibility? Capturify gives you the buyer intent clarity your current tools can’t.

Get started with 500 free leads today!

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FAQs About Intent-Based Marketing Tools

What is an example of intent-based marketing?

A simple example of intent-based marketing is when a company uses intent data to target businesses that are actively researching CRM software. Instead of casting a wide net, the marketing team delivers tailored messaging only to those showing buying intent, often through search behavior or content consumption.

This approach enables sales teams to prioritize high-intent leads, improving conversion rates and reducing wasted ad spend.

What are intent tools?

Intent tools are platforms that collect and analyze behavioral signals to identify when potential customers are actively searching for a product or service. These tools rely on buyer intent data providers and B2C or B2B intent data to uncover patterns and prioritize outreach.

The best tools provide account intelligence, real-time insights, and integrations that help marketing and sales teams engage content prospects at the right moment.

What is intent-driven marketing?

Intent-driven marketing is a strategy that uses intent data to guide your marketing efforts. Rather than relying on assumptions, your campaigns are driven by what your target audience is actually researching or interacting with online.

This method improves alignment between marketing and sales, shortens sales cycles, while enabling businesses to deliver more relevant messages backed by data-driven insights.

What are the four main marketing tools?

The four main marketing tools traditionally include advertising, public relations, sales promotion, and direct marketing. These are often powered by technology, especially those data providers and intent-based platforms that offer access to an extensive database of buyer signals.