Making smarter business decisions starts with having the right data. But raw, incomplete information can only take you so far. Trying to plan campaigns or connect with leads without knowing essential details like their job title, company size, or industry leaves too much room for guesswork.
B2B data enrichment changes that by transforming incomplete data into detailed, actionable insights. With enriched data, you're cleaning up your database and equipping your team with the information they need to target leads, personalize outreach, and make informed decisions.
In this guide, we’ll explore what B2B data enrichment is, why it’s important for businesses, and some of the best tools to make it happen.
What Is B2B Data Enrichment?
B2B data enrichment improves the quality of your business data by adding useful details. For B2B companies, this often means filling in gaps like missing job titles, company sizes, industries, or contact preferences.
For example, if you only have a lead’s name and email address, data enrichment can add context, like where they work and their role. This additional information helps teams create more targeted campaigns, refine outreach strategies, and provide sales teams with the insights they need to close deals faster.
When you improve your existing records with data enrichment, you're making sure your business decisions are based on accurate and complete information.
What Is a B2B Data Enrichment Tool?
Now that you know what data enrichment is, let’s talk about the tools that make it happen.
A B2B data enrichment tool helps you improve your existing data by:
- Filling in gaps like missing job titles, company sizes, or industries
- Keeping your records up to date and accurate
- Matching your leads with detailed profiles so you can target them better
- Syncing enriched data straight into your CRM or database
This tool saves you the hassle of manual research and gives your sales and marketing teams the insights they need to work smarter. Instead of spending time digging for info, you can focus on closing deals and growing your business.
7 Best B2B Data Enrichment Tools You Can Try Today
Enriching your customer data is something you can't exactly do manually; you need a tool to plug in useful information to your raw data and make it more usable.
If you're not sure where to start, we've narrowed down some of the best data enrichment tools you can add to your tech stack:
1. Capturify
Capturify is an advanced data enrichment and identity resolution tool that helps B2B companies maximize lead conversions and sales performance.
It pulls in accurate details about your leads, tracks website visitors, and gives you the insights you need to boost your outreach. Whether you’re trying to identify anonymous visitors or sharpen your ad targeting, Capturify simplifies the process and works well with the tools you already use.
Best Features
- Real-time lead details: Get up-to-date info on high-intent leads with over 40 data points per contact.
- Track anonymous visitors: Turns unidentified website traffic into names, emails, and other valuable details.
- Better ad targeting: Works around cookie restrictions to improve your ad retargeting campaigns.
- Works with your tools: Easy integration with CRMs and marketing platforms you already rely on.
- Detailed profiles: Captures more data from your website visitors than most other tools out there.
Pros
- Tracks a higher percentage of website visitors compared to similar tools
- Delivers verified leads with actionable insights
- Works well with various CRMs and ad platforms
- Provides excellent customer support and onboarding
- Offers flexible plans to fit different business needs
Pricing
The pricing starts at $97/month and includes 40+ data points per visitor, real-time analytics, DNC-verified email addresses and phone numbers, automated outreach, and seamless integrations.
You can even get started for free with 500 leads to explore the platform’s capabilities. Sign up today!
2. Leadfeeder
Leadfeeder is a website visitor tracking and lead generation tool designed for B2B companies. Instead of wondering who’s visiting your site, this tool identifies the companies behind the clicks and provides actionable insights to help your sales and marketing teams connect with prospects effectively.
Key Features
- Company identification: Matches website visitors with their companies, which helps provide more detailed profiles.
- Behavior tracking: Shows pages viewed, time spent, and interest level for better targeting.
- CRM integrations: Seamlessly connects with tools like HubSpot, Salesforce, and Pipedrive.
- Customizable lead scoring: Ranks visitors based on their activity to help prioritize outreach.
- Email notifications: Alert teams when a high-potential lead visits the site.
Pros
- Easy-to-use interface with clear insights
- Integrates well with popular CRM and marketing tools
- Helps sales teams focus on warm leads
- Provides detailed company profiles for better personalization
Cons
- Doesn’t capture individual visitor details due to privacy restrictions
- Limited to identifying businesses, not individual contacts
Pricing
- Free: covers unlimited users, data from the last seven days, and 100 companies max
- Paid: starts from $141/month; comes with unlimited visits data storage, coverage for unlimited users, and more
3. Kaspr
Kaspr is a contact enrichment and lead generation tool tailored for sales and marketing teams. It specializes in providing accurate contact details like phone numbers and email addresses, which makes it suitable for businesses focused on outbound strategies.
Key Features
- Contact enrichment: Provides verified phone numbers and email addresses for key decision-makers.
- Real-time updates: Helps make sure you always have the most accurate and up-to-date contact information.
- LinkedIn integration: Extracts contact details directly from LinkedIn profiles.
- CRM compatibility: Syncs with tools like HubSpot, Salesforce, and Pipedrive.
- Customizable search filters: Let you narrow down contacts by specific criteria for targeted outreach.
Pros
- Helps avoid inaccurate data
- Simplifies prospecting with LinkedIn integration
- Saves time by syncing data directly into CRMs
- User-friendly interface
Cons
- Limited focus on broader company insights
- Can become expensive for high-volume usage
Pricing
- Free: comes with 15 B2B email credits, five phone credits, five direct email credits, and features like lead management, integrations, and more
- Starter: $65/month; comes with unlimited B2B email credits, 100 phone credits, five direct email credits, all the features in Free, plus Kaspr on Sales Navigator, shared credits, up to 12,000 exports per year, and more
- Business: $99/month; comes with unlimited B2B email credits, 200 phone credits and 200 direct email credits, all the features in Starter, plus API access, up to 30,000 exports per year, custom member permissions, and more
- Enterprise: custom pricing
4. Cognism
Cognism is another B2B lead generation and data enrichment platform designed to help businesses identify and connect with high-quality prospects.
It focuses on providing General Data Protection Regulation (GDPR)-compliant data, which helps make sure companies can build accurate contact lists without compromising on privacy regulations.
Key Features
- GDPR-compliant data: Offers verified contact information while adhering to privacy laws.
- Advanced filtering options: Helps you narrow down prospects by criteria like location, industry, or company size.
- Dynamic database: Regularly updated to ensure data accuracy and relevance.
- Global reach: Access to data from businesses and professionals worldwide.
- CRM integration: Syncs with platforms like Salesforce, HubSpot, and Outreach.
Pros
- Reliable, privacy-compliant contact data
- Easy-to-use interface with advanced filtering options
- Access to a large global database
- Regularly updated information
Cons
- No pricing available to the public
- May require additional verification steps to ensure data accuracy for specific regions
- Lacks robust integrations with less commonly used CRMs or platforms
Pricing
Cognism's pricing information is currently not available on its website.
5. Breeze Intelligence for HubSpot
Formerly known as Clearbit, Breeze Intelligence for HubSpot is a data enrichment and sales intelligence tool that helps B2B teams get deeper insights into their leads, customers, and prospects.
It integrates directly with your CRM and marketing platforms, pulling in real-time data like company details, contact information, and behavioral insights to make your outreach more effective.
Key Features
- Real-time data enrichment: Automatically updates and fills in missing fields in your CRM.
- Company insights: Provides details like industry, company size, location, and funding information.
- Contact enrichment: Adds verified emails, phone numbers, and social media profiles for key decision-makers.
- API integration: Connects with popular tools like Salesforce, HubSpot, and Marketo.
- Customizable workflows: Tailor data enrichment to fit your specific business processes.
Pros
- Reliable, up-to-date information
- Integrates smoothly with CRMs and marketing tools
- Helps personalize campaigns with enriched data
- Offers robust API capabilities
Cons
- No transparent pricing available
- Limited data coverage for niche industries or smaller markets
- May require strong technical expertise to fully leverage its API features
Pricing
Pricing is not publicly disclosed; it operates on a credit-based system purchased as add-ons within HubSpot.
6. ZoomInfo
ZoomInfo is a comprehensive B2B data platform that provides in-depth insights into companies and professionals, which helps businesses streamline their sales and marketing efforts.
With its vast database and advanced search features, ZoomInfo is a good choice for teams looking to find, connect with, and engage high-quality leads.
Key Features
- Massive contact database: Access millions of company and professional profiles with detailed information.
- Advanced search filters: Narrow down prospects by criteria like industry, location, or revenue.
- Real-time updates: Helps make sure your data stays accurate and relevant.
- Intent data: Identifies prospects showing buying intent based on online behavior.
- CRM and marketing integrations: Easily connects with platforms like Salesforce, HubSpot, and Marketo.
Pros
- Comprehensive and detailed data
- Advanced search capabilities for precise targeting
- Real-time updates to keep data fresh
- Integrates well with popular CRM and marketing tools
Cons
- The platform can feel overwhelming for new users
- Data accuracy can vary depending on the region or industry
- Limited customization options for smaller businesses' specific needs
Pricing
ZoomInfo’s pricing is not publicly disclosed.
7. Lusha
Lusha is a simple yet powerful contact and company data enrichment tool designed for sales and recruitment teams. It specializes in providing direct access to verified contact details, such as phone numbers and email addresses, for faster and more effective outreach.
Lusha’s browser extension and seamless integrations make it a user-friendly option for professionals who need reliable data on the go.
Key Features
- Browser extension: Easily pull contact details directly from LinkedIn or company websites.
- Contact verification: Provides validated phone numbers and email addresses for accurate communication.
- User-friendly interface: Simple setup and intuitive design for quick adoption.
- CRM syncing: Integrates with Salesforce, HubSpot, and other platforms to optimize workflows.
- Pay-as-you-go credits: Flexible pricing for smaller teams or one-off needs.
Pros
- Extremely easy to use, even for beginners
- Offers verified, high-quality contact details
- Great for smaller teams with limited budgets
- Flexible credit system allows for cost control
Cons
- Limited data enrichment options beyond basic contact details
- Credits can run out quickly for high-volume users
- Geared more toward individual professionals than large teams
Pricing
- Free: Includes one seat; comes with verified email addresses, 5 intent signals, all contacts and companies filters, integrations, and more
- Pro: $29.9/month for three seats; comes with everything in Free, plus CSV enrichment, basic usage analytics, shared credit pool, and more
- Premium: $69.9/month for five seats; comes with everything in Pro, plus advanced usage analytics, bulk show (150 contacts), and more
- Scale: Custom pricing
Use Cases for B2B Data Enrichment
Data enrichment software enhances your existing data with new information pulled from reliable data sources. Whether you're building a sales funnel, launching a marketing campaign, or updating CRM records, enriched data unlocks powerful ways to drive efficiency, relevance, and growth.
Here are some common ways you can use data enrichment in your operations.
Launch Personalized Marketing Campaigns
Generic emails won’t win over busy decision-makers. With enriched customer data, like job titles, industry, and company size, you can tailor your messaging to the right audience.
For example, a CFO at an enterprise might respond to cost-efficiency messaging, while a founder at a ten-person startup cares more about scaling.
This kind of personalization, powered by quality data and first-party data enrichment, boosts engagement and improves conversion rates, especially when paired with marketing automation platforms.
The result? More precise targeting and more valuable insights with every campaign.
Score and Prioritize Leads Faster
Your sales team doesn’t need more leads. They need the right ones.
Using enriched data from sources like third-party data providers and customer data platforms, you can rank and prioritize leads based on accurate information like employee count, company revenue, or intent signals.
For example, a prospect that matches your ideal customer profile and recently visited your pricing page should be marked high priority. With AI technology and machine learning, your team gets smarter recommendations and increased efficiency across the sales process.
No more guesswork. Just data-driven decisions.
Segment Your Customers for Better Targeting
Segmentation isn’t just for large teams. Enriched customer data helps you group potential customers by company type, industry, location, or purchase history.
This leads to stronger, more relevant messaging. Whether you’re targeting new prospects with a paid plan or nurturing warm leads with custom filters, segmentation helps deliver the right offer to the right people at the right time.
Use enrichment tools to monitor, create, and optimize segments that match your business goals.
Clean Up and Enrich CRM Records
Cluttered CRM records slow down your team. Data enrichment software cleans things up by correcting outdated info, filling in missing fields, and eliminating duplicates.
Your CRM becomes a reliable, centralized source of truth. Instead of guessing whether a contact is still active or if an email is valid, you’ll have all the information you need, accurate data, clean CSV files, and enriched contact info, ready to go.
This improved data quality leads to smoother workflows, better lead scoring, and more confidence in every interaction.
Power Account-Based Marketing (ABM)
For ABM success, you need deeper insights than a basic email address. Data enrichment gives you detailed profiles with company name, account size, decision-maker roles, and even recent technology use.
This allows your team to create campaigns that speak directly to each target account’s pain points and goals. For example, knowing that a company is expanding lets you position your solution as part of their growth plan.
The more context you have, the better your team can deliver personalized outreach that lands.
Enhance Customer Support With Richer Profiles
Support teams benefit from data enrichment, too. When agents have enriched profiles, including past purchases, browsing behavior, and account notes, they resolve issues faster and with greater accuracy.
Instead of asking basic questions, reps can dive right into solutions. For example, if a user filled out a form recently or downloaded a guide, your team can reference it to provide more personalized support.
This leads to happier customers, fewer delays, and a stronger brand reputation.
Unlock Your Data's Potential With Capturify
Data enrichment tools like Capturify can transform the way your business handles customer data. Instead of working with incomplete or outdated CRM records, Capturify helps you enrich and activate your existing data, turning anonymous traffic into high-intent leads you can actually follow up with.
What You Can Do With Capturify
With Capturify, you gain access to:
- Anonymous visitor tracking tied to firmographic data like company name, industry, and employee count
- Real-time insights into who’s visiting your site and what they care about
- Seamless CRM integrations to streamline your sales funnel and follow-up workflows
- Advanced ad retargeting powered by accurate data for more precise targeting
- A database of 600M contacts and 60B behavioral data points, without sacrificing compliance
Whether you’re focused on lead generation, personalization, or campaign optimization, Capturify delivers actionable insights with minimal effort.
Get started today with 500 free leads and turn your website visitors into qualified prospects.
FAQs About B2B Data Enrichment
What is B2B data enrichment?
B2B data enrichment is the process of improving your existing business data by adding missing details or updating outdated information. This could include adding job titles, company sizes, industries, or verified contact details to your lead or customer records.
What is an example of data enrichment?
An example of data enrichment is taking a lead’s email address and adding additional details, like their job title, company name, and industry, from third-party data. This extra information helps you better understand your lead and tailor your outreach accordingly.
What does B2B mean in data?
B2B (business-to-business) data refers to information used by companies to target, connect with, and understand other businesses. This data often includes company name, industry, employee count, revenue, and decision-maker contact info.
Quality B2B data is critical for accurate segmentation, lead generation, and marketing outreach.
What is B2B data scraping?
B2B data scraping is the automated extraction of business-related information from websites, directories, or platforms. It's often used to gather third-party data such as email addresses, phone numbers, or company info.
Many enrichment tools include scraping features, but businesses should make sure they comply with fair use policy and data privacy regulations.
